“All civilizations since the beginning of man’s existence worshiped the sun and from the sun came light and color.” (E. Birren). We are actually beings of light. Different colors have different effects. The colors in our wardrobe are often used to enhance one’s well-being or to assist in positive visualization of a goal.

White is associated with purity and is a-sexual. Black is the color of power. When it is used in combination with metals, it means money or income. According to Color and Human Response Studies, shiny black excites a man the most. Beige is a neutral color. Pale earth tones are unifying and can be used anywhere. Gray, silver, gold encourage good health and personal success. Green produces an atmosphere of balance. It relieves pain. Green is linked to longevity.

Blue reflects love. It is a calming color. Navy blue is associated with wisdom and intellect. Red is strongly associated with prosperity and abundance, love and relationships. But it must correspond with a certain nature of a woman. Not every woman can wear red. Red is second to black in exciting a man. Pink is often considered a color of universal healing. Contrary to what most women think, pink is totally a-sexual. According to Color Response Studies, pink reduces sexual activity.

Purple is the color of prosperity and abundance. It is associated with mental and physical healing. Violet produces a calming influence. Strong yellow colors lift your mood and enhance your sense of well-being. Orange is associated with purpose and optimism. It’s a positive color. Brown means security. It is second to pink in reducing sexual activity. It is recommended to add gold tones or noble sand tones to remove this negative effect of the brown color.